Webinars
Sustainable brands
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Brand thought leader Jessie Frahm takes us on a journey diving in to the world of brands and sustainable brands.
There is an urgent need for the world to find a more sustainable path. Businesses are not only challenged – but expected to find more meaningful ways to grow and deliver.
Brand and marketing expert – Jessie Frahm from DKUK member company ‘The Brand Catalyst’, will take you through what it takes to drive a sustainable brand that is relevant now and stays relevant in the future.
It will be an exciting and interactive session where we look at how businesses can start creating meaningful brands that go beyond talking about product (and profit).
Jessie will give a powerful framework you can use to develop relevant ways to communicate your business goals and start producing related content that connect based on purpose.
Areas covered:
What is a sustainable brand?
Customer: How to identify what matters to your ideal client
Connect: Review where to connect with your audience in a meaningful way
Content: Strategy to communicate a purpose lead message
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