In this webinar, ‘A practical guide to IP fundamentals’, we will explore the different types of IP, including how to protect the value in your brands, confidentiality, NDAs and ownership, as well as how patents and registered designs are used in practice. Our presenters will use case studies, including Samsung Galaxy Tab, Trunki and Blue squash ball, to illustrate the importance of IP to a business.

This session will be presented by DKUK member company Mathys & Squire UK & European patent attorney Sam Giles and UK Chartered & European trade mark and design attorney Harry Rowe, who both have extensive experience of working with a range of clients from around the world, from entrepreneurs, SMEs to multinationals, in relation to their patent, trade mark and wider IP matters